IN THE BUSINESS OF TELLING STORIES
Aminah Muhammad, is an LA based director and Oakland native, specializing in commercial and narrative projects.
core capabilities
Whether you're seeking to bring a narrative vision to life or looking to transform your brand with a commercial that cuts through the noise, Aminah is ready to bring your vision to the screen.
Directing
Art Direction
Copywriting
She brings a unique perspective rooted in her upbringing within a generations-old, prominent black family-owned funeral business. One thing often repeated is “we are in the business of selling memories”.
"Growing up surrounded by cousins, aunts, uncles, and grandparents who collectively shaped the success of the business for over five generations, I've developed a passion for crafting narratives that capture the visceral essence of human connection and resonance."
