Script Swap

ASK

Come up with an innovative Out of Home idea for Oatly Oatmilk that uses the brand tone of voice in a way they haven't done before.

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INSIGHT

Most people feel they're burdening others by asking for what they really want

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IDEA

Oatly gives you the script to be confident in swaping

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EXECUTION

We'll use OOH copy to invite people to use this script when requesting Oatmilk. The OOH campaigns will be placed near coffee shops, restaurants, and cafes. It works because people just need the language to reap the benefits of the reward - Oatmilk. We love the idea of sparking conversation about asking for what you want.  

In conjunction with the OOH campaigns, a script swap website powered by Oatly will allow users to type in any phrase and get new language on how to say and ask for things.