The In Between Moments

ASK

Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks

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INSIGHT

You'll spend over a quarter of your life in your car

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IDEA

Learn in between destinations with the Spotify x Waze collaboration, giving you a curated audiobook playlist based on your journey duration.

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EXECUTION

To get people talking about Spotify as the new hotspot for audiobooks, we'll create playlists for specific destinations like commuting to work (audiobooks that are lighthearted and entertaining), grocery shopping (inspirational), etc. Tell Spotify my journey is 1 hour and it will curate a playlist of segmented content that adds up to your trip total which can also be customized based on your mood and/or genre. This Waze partnership will collaborate with Spotify to play authors based on your area.