Weather Hair

ASK

Come up with a data-driven idea to get people to think of Accuweather as the go-to weather app

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INSIGHT

70% of women use the weather app to determine how they'll style their hair

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IDEA

Accuweather takes the guesswork out of hair care with their 10 day hair forecast

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EXECUTION

We'll invite women into the conversation with engaging social media posts, and OOH campaigns highlighting the stress and wasted time that goes into styling your hair with unexpected weather changes. The 10-day hair forecast will include popular categories like hat day, braids, pull-back, natural curls, and green light (perfect weather to rock any style). The Accuweather app will also include a feature displaying key factors like humidity, rain, snow, and heat, which are prone to ruin a good hair day! We love the idea of getting people to save money and time, with the simple check of the AccuWeather app.  

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